The pending Facebook IPO has seemingly captured everyone’s interest – while obviously a windfall for investors, the same cannot always be said for marketers paying the bills for these ads and many are starting to ask the question “Do Facebook Ads work?”
Marketers are now spoilt for choice with everything from email campaigns through to remarketing which allows us to engage with prospects on a granular level. As a result, the question arises about the effectiveness of more old-school direct marketing channels.
Regardless of whether you are using your mailing list for direct mail or email, there are five key questions you’ll want to consider before buying to avoid direct marketing nightmares.
Marketing and tech news sites and blogs have lit up with the news this week that Google Plus has finally allowed businesses to create branded Pages. But for how long will the gushing last?
While latex and mylar helium balloons have been a marketing staple for some time now at conferences, trade shows and other events, it blows the mind how poorly executed they can be.
When marketers look at promotional products, we often get too focused on the nuts and bolts of finding suppliers that will make us look good to as much of our market as possible people while staying on budget.
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